This course aims to provide opportunities for learners to develop innovative and entrepreneurial ideas. This 30-credit course provides the core knowledge and skills to analyze target marketplaces, evaluate current products, services, and processes, assess opportunities, solve problems creatively, enhance business models, and achieve a competitive advantage. It stimulates smart and critical ways of thinking about enterprising behavior relevant to understanding and addressing real-world challenges of modern industries.
- Manager: Huhana Forsyth